xun liu 
Modern technology has taken banking to a whole new level and rewriting the user experience in banking.During the 14 weeks sponsored project by The First Republic Bank. We created a hyper-personalized virtual banking system that offers millennials meticulous customer service in a transparent and hyper-personalized way, providing customers financial confidence to achieve more independence and a nomadic lifestyle.
Our final delivering.
Alright then. Let's get started! 😄
The First Republic is known for delivering exceptional service to its clients. We were asked to redesign the banking experience by helping push the boundaries of the future of banking, align with First Republic Bank ideals, and brand DNA alongside bringing into our concept.
Held meetings with client to understand their goals for the project.
Our design team consisted of three people: a product designer, a graphic designer, and me as an interaction designer. While working with the team, I was focused more on UX research, prototyping, and interaction design.
Presenting our Idea to client.
Our challenge was to while envision the future to identify that opportunity and design a solution that fits First Republic business model(service ) and aligns with their brand (service). It also about how to design, people, emotion and money come together with graphic, information, environmental and interactive design.
The project's goal was to develop a highly personalized future banking ecosystem that supported the service in both physical space and virtual space. Through anticipate customer needs and engaging with them to full fill those needs to service anytime and anywhere.
We created a future banking ecosystem solution to serve users better and craft a most enjoyable and delightful user experience to reach our primary goal. Are you ready? Now, I will guide you to explore this unique journey.
Neo Nature provides banking customers both virtual and physical user experience. Here is a system structure explicitly shows how does it work.
After gathering all of the information about main usage scenarios, we created a scenario that tells user stories. It helps us to design and adapt the actions that users have to take to achieve their goals in every task.
We created a future banking ecosystem with Augmented technology that uses machine learning and AI to provide financial suggestions based on the needs of a particular user. Through highly personalized and immersive customer experience to inspire customer engagement.
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Here's the interface of what we hope this feature could be in the future.
For example, you want to buy a house. You can get through the banking system to look at your current financial status. The banking system could provide great insights to help you manage your financial behaviors, guide you step by step to achieve your goal. We followed a user-centered approach and easy-to-use principles to interface design. We allowed users to interact by voice and gesture.
Our team were asked for based on a High-tech component to developing a concept. So we did a deep dive exploring trending and advanced technologies.
We researched the habits of young people. Hence we can fit into their life. Our target groups are millennials who likes technology, social media, traveling and sports.
We based on Mixed-reality component to developing a concept. Our conception was in the context of 2035. We came up five key words that evoke the feeling, mood and tone of our project direction.
